How WayCool’s Magic Points Programme Aims to Reinforce Indian Retailers

In the race for dominance in India’s retail market by global and domestic players, the local kirana stores hold the key. Currently, kirana stores account for pulling in a large percentage of the Indian consumers, making them the backbone of the country’s retail industry. However, despite being highly relevant, these stores need to change with… Continue reading How WayCool’s Magic Points Programme Aims to Reinforce Indian Retailers

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Madhuram’s Brand Architecture: Decluttering the Design

Madhuram has established itself as one of the fastest growing FMCG brands in the Indian market in just three years. It has undergone vast changes during its journey to become a 100-crore brand – an incredible milestone in a short time, and a first in WayCool history. Brands have traditionally used color, copy, and elements… Continue reading Madhuram’s Brand Architecture: Decluttering the Design

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Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

Madhuram is now INR 100 crore power brand – a first in WayCool. This incredible milestone makes Madhuram one of the fastest-growing brands in the Indian FMCG space. Madhuram reached over 100 households in the first 5 clusters; with 1,60,000 samples delivered in 8 remaining clusters through the Magic Points. Madhuram is now INR 100… Continue reading Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

Convenience and how it propelled Freshey’s higher returns

Convenience and how it propelled Freshey’s higher returns

With an upsurge in urbanization and the ever evolving family dynamics, nature of work and changes in lifestyle, time has become the utmost luxury. One of those rare things that money just can’t buy. Or can it? Well, it may not outright buy, but there are ways to get more time for yourself. Ready-to-cook (RTC)… Continue reading Convenience and how it propelled Freshey’s higher returns

Supply chain management in banana: Integration of tradition and innovation of world’s favorite fruit

Originally published in the compendium, “Export of GI and Traditional Bananas: Present Scenario, Trade Opportunities and Way Forward’ by ICAR- National Research Centre for Banana.

WayCool Leads the Way by Enabling Climate-Friendly Power

WayCool Leads the Way by Enabling Climate-Friendly Power by Srinidhi

The Green Energy Mission by the Ministry of New and Renewable Energy (MNRE) targets installing 100 GW grid-connected solar power plants by the year 2022. This target is consistent with India’s Intended Nationally Determined Contributions (INDCs) goal to attain around 40% of cumulative installed capacity for electric power from non-fossil fuel sources by 2030 and… Continue reading WayCool Leads the Way by Enabling Climate-Friendly Power