A simple observation of how the current supply chain works points out all the failings that need to be addressed. Let’s walk through what happens in a traditional supply chain - a farmer selects the crops to grow in consultation with his neighborhood farms or through generational practices. This crop then moves through multiple stakeholders while passing through the processing and distribution units, and finally reaches the market.
This ensures that the information about what the buyers are looking for travels through the supply chain back to the distributors, processors, and the farmers. This flow of data completely changes the game with a significant reduction in food wastage, while ensuring higher profits for everyone throughout the supply chain.