About Us
Our learnings from the ground
The traditional supply chain is fragmented and offers no visibility to the farmers about market demand.
A simple observation of how the current supply chain works points out all the failings that need to be addressed. Let’s walk through what happens in a traditional supply chain - a farmer selects the crops to grow in consultation with his neighborhood farms or through generational practices. This crop then moves through multiple stakeholders while passing through the processing and distribution units, and finally reaches the market.
There is a huge gap between what the buyers are looking for, and what is available simply because the choice of harvest was never aligned with the market demand in the first place
traditional process
-
Farmer
1/4 - 1/8 of retail prices -
Processing
Limited visibility of demand -
distribution
35% Food wastage -
Retail
Low fill rates Ind benchmark 80%
How are we reimagining this?
We are flipping the food value chain from supply-led to demand-driven through a comprehensive tech stack.
This ensures that the information about what the buyers are looking for travels through the supply chain back to the distributors, processors, and the farmers. This flow of data completely changes the game with a significant reduction in food wastage, while ensuring higher profits for everyone throughout the supply chain.
Unlike the traditional supply chain, where only material flows through the system, information, money and material flow through WayCool’s demand-driven supply chain
waycool process
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Retail Tech
Higher Margins for Retailers -
distribution Tech
Upto 95% Fill Rate -
Processing Tech
<4% wastage -
Farmer Tech
>30% highter earnings