Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

Madhuram is now INR 100 crore power brand – a first in WayCool. This incredible milestone makes Madhuram one of the fastest-growing brands in the Indian FMCG space. Madhuram reached over 100 households in the first 5 clusters; with 1,60,000 samples delivered in 8 remaining clusters through the Magic Points. Madhuram is now INR 100… Continue reading Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

Convenience and how it propelled Freshey’s higher returns

Convenience and how it propelled Freshey’s higher returns

With an upsurge in urbanization and the ever evolving family dynamics, nature of work and changes in lifestyle, time has become the utmost luxury. One of those rare things that money just can’t buy. Or can it? Well, it may not outright buy, but there are ways to get more time for yourself. Ready-to-cook (RTC)… Continue reading Convenience and how it propelled Freshey’s higher returns