Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

Madhuram is now INR 100 crore power brand – a first in WayCool. This incredible milestone makes Madhuram one of the fastest-growing brands in the Indian FMCG space. Madhuram reached over 100 households in the first 5 clusters; with 1,60,000 samples delivered in 8 remaining clusters through the Magic Points. Madhuram is now INR 100… Continue reading Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

WayCool Forays into Homegrown Brands

WayCool Forays Into Homegrown Brands

The COVID-19 outbreak was unforeseen and brought about several changes with regards to our lifestyle, thought process, and businesses among other things. During the nationwide lockdown, all of a sudden, customers found their favourite or preferred labelled products missing from the retail shelves, most probably due to panic buying or shortage of products. When shoppers… Continue reading WayCool Forays into Homegrown Brands