How WayCool’s Magic Points Programme Aims to Reinforce Indian Retailers

In the race for dominance in India’s retail market by global and domestic players, the local kirana stores hold the key. Currently, kirana stores account for pulling in a large percentage of the Indian consumers, making them the backbone of the country’s retail industry. However, despite being highly relevant, these stores need to change with… Continue reading How WayCool’s Magic Points Programme Aims to Reinforce Indian Retailers

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Madhuram’s Brand Architecture: Decluttering the Design

Madhuram has established itself as one of the fastest growing FMCG brands in the Indian market in just three years. It has undergone vast changes during its journey to become a 100-crore brand – an incredible milestone in a short time, and a first in WayCool history. Brands have traditionally used color, copy, and elements… Continue reading Madhuram’s Brand Architecture: Decluttering the Design

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Groundwater and Its Impact on Food Systems

Water shortage, or rather the unavailability of clean water, is an issue that has been nagging humanity for quite some time. Despite the struggles and disparity, an increasing number of organisations have started leveraging the power of technology to ensure minimal wastage and conserve this invaluable resource. Water is a critical input towards agricultural production… Continue reading Groundwater and Its Impact on Food Systems

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