Sustaining Sustainability is the way of the Future!

Irrespective of who we are, where we live and what we do, we have a moral obligation to one another, to our future generations and to every other species in order to sustain the planet. The choices we make today have huge long-term implications on our future generations. Thus, consciously practicing sustainability ensures that we make responsible choices that promise a safe and liveable future to everyone. It improves the quality of our lives, protects our ecosystem and preserves natural resources for future generations.

Today, as we strive to recover from the pandemic and rebuild, it has become the need of the hour to direct our focus and resources towards sustainability. In the corporate world, sustainability is associated with an organization’s holistic approach, considering everything right from manufacturing to logistics to customer service. Just relying on professional communications and good intentions are no longer enough. Leading business houses are boldly committing to protect and support the planet for the future, while simultaneously achieving their current business goals.

Being actively involved in such efforts is creating a remarkable difference in terms of not just growth and risk management but also in achieving significant return on capital, thus creating a value based environment.

For us, at WayCool, this has been the mantra since day one. We strongly believe that our focus should be more than just profits, or the “bottom-line” and we ought to measure the environmental and social impact that we leave behind.

There are multiple benefits of incorporating sustainability in business:

  • Brand is protected and possible risks are mitigated
  • Being purpose-driven is a competitive advantage in today’s world
  • There is an ever growing market for sustainable goods
  • Co-operative action can drive change
  • Most importantly, and unlike popular belief, technologies that bring sustainability also improve the bottomline, given how cost curves stack up in emerging markets such as India, for resources such as energy and water.

The long-term growth approach at WayCool comes from the choices that we make. The strategic pillars of our Environmental Social Governance (ESG) structure namely Sustainable Operations, Climate Action, Social Value, Enriching Workplace are designed not only to bring efficiencies but also to deliver both quantitative and qualitative impact.

Energy Efficiency

  • Through energy efficient systems and technologies

Climate Action

  • Use of renewable energy power
  • Clean and Green logistics
  • Carbon removal and sequestration

Water Security

  • Offset operational water use through recycling and reuse measures
  • Harvest rainwater and recharge groundwater

Minimize Food Waste

  • Reduce food dump generation
  • Avoid landfill of food waste

Reduce Food Travel

  • Better planning, storage and transport practices

Social Value Creation

People, in general, are only interested in sustainability if they are educated about it, and if its overall importance is effectively communicated. After all, human well-being and the well-being of society is part of what sustainability stands for. This is precisely why WayCool delivers social value through our engagement programs with the farmers and vulnerable communities in the country. Our agricultural extension program ‘Outgrow’ is designed to empower farmers with additional farming income by adopting sustainable and regenerative agriculture practices. Further, our entrepreneurial program designed for women has delivered significant change in their level of confidence and sustainable income source. That’s not all, through our co-partnering and developing rural livelihood programs, we have developed several rural entrepreneurs by providing mechanized garlic peeling and spices packaging technology and necessary training on Good Manufacturing Practices (GMP).

To sum it all up, sustainability is a major challenge, one that matters beyond individual companies. But reassuringly a number of large companies are developing forward-thinking sustainability policies. It is really becoming clear that sustainability is a megatrend that isn’t going away, and we at WayCool are proud to be a part of it.

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