Products & Services

Our Brands

Our Homegrown Brands

WayCool’s homegrown brands are built ground up with extensive quality control from source to your doorstep.

Enjoy best-in-class consistency and variety across product categories including fruits, vegetables, cooking oils, dairy, rice, pulses, maida, and even value-added products like pastes, purees, and batter.
 

Quality you can Trust

 
We are committed to delivering high-quality products to consumers; from ingredients to mediums to ready-to-eat (RTE) products, that enrich their lives.

Keeping in mind the health and safety of consumers, we ensure that our own manufacturing units are regularly audited by our QA team on stringent safety and quality parameters.

We also mandate the same from third-party manufacturers whom we deal with.
 

The WayCool Brand Family

Traditional made convenient, Freshey's offers a range of kitchen ingredients and ready-to-cook products with a focus on convenience. Known for its Idli Dosa batter, Freshey's also offers dairy products like Organic Ghee and Paneer, all of which are daily consumption products.

Know more

The kitchen expert. A premium brand of food & beverages, KitchenJi helps consumers explore, discover, and experience culinary delights from across the lengths and breadths of India and the world.

Know more

A range of top quality Apples, Oranges, and Kiwis sourced straight from the best orchards around the world. Whether you bite or slice into our fruits, your taste-buds will definitely be tickled.

Know more

We understand that people have very specific preferences based on region. So why settle for just one variety? Here's bringing you Ponni for Tamil Nadu, Sona Masoori for AP and Telangana, Kolam for Karnataka and Matta for Kerala. That's just rice. We have a lot more in our arsenal!

Know more