What We do

Supply Of Branded Staples, fresh produce and dairy products

Reliable delivery of fresh fruit, vegetables, grains and staples, nuts and spices, dairy and other value added products

With deep sourcing capabilities, vast farmer network and a robust supply chain, WayCool ensures a reliable delivery of fresh fruits, vegetables, dairy and other value-added products to our retailer network. Backed with strong automation, robust tech and efficient logistics, we streamline the fresh supply chain for efficiency and quality, while reducing food wastage significantly.

We service small retailers, modern retail, online retailers, select restaurants and industrial caterers across all major cities in Southern India and in UAE.


Private Label Packaging

State-of-the-art contract manufacturing and packaging solutions

With multiple units across South India spread across 45,000+ sq feet, and a customer focused team, WayCool offers state-of-the-art contract manufacturing and packaging solutions. With strong capabilities and mechanized operations, our units have a capacity for 3 million packs per month. With our imported best-in-class machines, in-house quality labs and fumigation zones, backed by global quality certifications like FSSC 22000, we assure the highest quality products in different packaging forms ranging across rice, pulses, sugar, spices, dry fruits and specialty staples without compromising on food safety. WayCool's contract manufacturing unit is a one stop destination for consumer brands, modern trade chains, e-tailers and supermarkets and also for food processors looking for ingredient supplies in dry staples.

High Volume Trading

Connecting the farmers and traders seamlessly

High volume, full container/full truckload sales of grains and staples (raw and milled) , nuts and spices, flours, sugar and fresh produce to food processing units, mills, traders and bulk buyers across India and the Middle East; all sourced from WayCool's deep network of farmers, mills and other suppliers.


Logistics And Distribution Solutions

A robust supply chain with a fill rate of 98%

WayCool operates a vast network of highly automated distribution centres in South India and a fleet of over 500 trucks to deliver food products to retailers every day. We have achieved over 98% fill rates across the most demanding operating conditions including floods, lockdowns and cyclones. Our services are now available to any FMCG brand that wishes to reach the key pin codes in Southern India. We also operate warehouse management and last mile services to ecommerce platforms, modern retailers, QSR chains and large industrial caterers.

Supply Chain Tech Solution

Bringing tomorrow’s technology to the world today!

WayCool’s tech arm - CENSA is the most comprehensive tech stack in the food economy, and has transformed the Farm Tech, Processing Tech, Distribution Tech, Retailer Tech, Consumer Tech and FinTech with an integrated core leading to transparency and intelligence across the food ecosystem. This has been done infusing new-age technologies such as Robotics, Artificial Intelligence (AI), Machine Learning (ML), and Deep Learning (DL) at each stage of the food value chain, leveraging innovative technology to scale and operate the food platform from soil to sale.


Agri Services

Delivering climate smart agricultural practices with higher margins

Backed by a team of agri-doctors, Outgrow - the farmers engagement arm of WayCool, provides comprehensive advisory and customized solutions to over 200K+ farmers. The Outgrow app offers services like crop information on health, automated soil testing, climatic condition real-time mandi price, and holistic farm advisory for our farmers network, encouraging climate smart agricultural practices while increasing the margins significantly.

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