Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game

Madhuram is now INR 100 crore power brand – a first in WayCool. This incredible milestone makes Madhuram one of the fastest-growing brands in the Indian FMCG space. Madhuram reached over 100 households in the first 5 clusters; with 1,60,000 samples delivered in 8 remaining clusters through the Magic Points. Madhuram is now INR 100… Continue reading Madhuram’s ‘Tough Love’ Partnership Strategy to Play the Long-Term Game