Most Comprehensive TECH STACK

Deep & Wide Sourcing

  • Fresh Produce (Fruits & Vegetables)
  • Dairy
  • Staples

Competitive Fill Rates

  • Grading & Packing (Fruits & Vegetables)
  • Milling & Packing (Wheat Flour, Rice, Spice Mixes, Chilli Powder)
  • Value Added Products (Batter, Sauce, Pastes, Processed Milk, Paneer, Curd)

World Class Hygiene & Quality

With more than 20 quality checks, from the time of sourcing to the time they are inwarded ensures that we deliver products that are of the highest quality.

Deeper & Denser Reach

  • Over 500 Locations across 6 states
  • 72+ Procurement locations
  • Expanded Internationally to UAE
  • 900+ Tons moved per day

Experiencewaycool now

Stock Up
Your store now

Get Efficient &
Highspeed Modern Trade Solutions Now

Download the HORECA App Now.

Play Store App Store


  • Freshey's
  • Kitchen
  • Lexotique
  • Madhuram

Traditional made convenient, Freshey's offers a range of kitchen ingredients and ready-to-cook products with a focus on convenience. Known for its Idli Dosa batter, Freshey's also offers dairy products like Organic Ghee and Paneer, all of which are daily consumption products.

know more

The kitchen expert. A premium brand of food & beverages, KitchenJi helps consumers explore, discover, and experience culinary delights from across the lengths and breadths of India and the world.

know more

A range of top quality Apples, Oranges, and Kiwis sourced straight from the best orchards around the world. Whether bite or slice, your taste-buds will definitely be tickled.

know more

We understand that people have very specific preferences based on region. So why settle for just one variety? Here’s bringing you Ponni for Tamil Nadu, Sona Masoori for AP and Telangana, Kolam for Karnataka and Matta for Kerala. That’s just rice. We have a lot more in our arsenal!

know more


  • Delivering Sustainable improvement in farmer's income
  • Net Zero
  • Adopting higher ESG standards
  • Measurable impact to farmers.

Experiment, Learn &
Grow with Our Team.


A Revolution Waiting To Happen In Grain Grading

The post-harvest quality of Foodgrains and Pulses sets the agenda for all the stages further down the ‘grain chain’ Read More

Busting India’s ‘Food Scarcity’ Myth

So, you thought that India had a food scarcity problem because we do not produce enough? Read More

Farmers - The Backbone of our Nutritional Chain

Read More

Rethinking Food Miles For Sustainable Supply Chains

Read More