WELCOME TO WAYCOOL


Transforming the farm-to-fork supply chain, one strand at a time.

India is one of the world's largest producers of food, and has a rich agricultural tradition spanning several millenia. Agricultural products have traditionally moved from farmer to consumer through a series of intermediaries, who manage physical, information and financial movement through it, in both directions. While this supply chain has been effective in moving produce, it also suffers from high wastage and inefficiencies. Over 40% of fresh produce is believed to be wasted or suffers value diminution before it reaches the consumer. Fruits and vegetables cost four to ten times more at the retail outlet, compared to the farmgate. Food is moved and stored in less-than-hygienic conditions. WayCool was created to transform this. WayCool believes that wastage and inefficiency can be slashed, food hygiene transformed and returns to farmers multiplied through the use of a carefully curated technology toolkit, backed by disciplined operations. And we have set about to do exactly that.


OUR VISION

Organise India's farm to fork supply chain to deliver:

1) Cleaner, Fresher, Better produce to customers.
2) Improved returns to farmers.
3) Lower wastage and inefficiencies.

We thereby contriuting to the overall reduction of food inflation and scarcity.

WHAT WE DO?

We procure over 250 varieties of fresh fruit and vegetables directly from farmers across 10 states in India.

We transport the above with care through our state-of-the-art logistics network, using the latest available technology in post-harvest management and logistics.

We continually optimise supply chain to reduce wastage and inefficiencies using the latest available information technology tools, such as IOT, and Analytics.

PRODUCTS

  • Fruits and Vegetables: Over 250 varieties of fresh fruits and vegetables, including native vegetables.
  • Other food products: Cereals, Flour, Nuts, Spices and many more*.
  • Specialty branded products: Preboiled corn, Ready-to-eat food, Specialty Teas, Cold-pressed oils*.

* Work in progress

LINE OF BUSINESS

  • Services: Offer full range of fresh produce (Vegetables, Fruits and Exotics), as well as cereals, flour and other products to food and hospitality service provider.
  • Distribution: Distribute fruits, vegetables and specialty branded food products across Tamilnadu.
  • Specialised packing: Procurement, grading and specialised packing of fresh produce for exporters.
  • Bulk and wholesale trade of fresh produce, rice, corn and other commodities

CLIENTELE

  • Hotels, resorts and restaurants
  • Institutional caterers and office canteens
  • Modern retail chains
  • General trade outlets
  • Specialty food manufacturers
  • Exporters

WHERE WE OPERATE

  • Chennai
  • Bengaluru
  • Coimbatore
  • Hosur
  • Krishnagiri
  • Ooty
  • Kodaikanal
  • Yercaud
  • Yelagiri

CULTIVATION IS THE ACT OF CARING FOR OR RAISING PLANTS.

Your desire to grow your own fruits and vegetables in the backyard means you'll be engaged in some heavy cultivation. The word cultivation is most often used to talk about the ways that farmers take care of crops.